The Friction Architecture Whitepaper!
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A comprehensive guide to the structural conditions suppressing performance in organisations: what they are, where they come from, how they interact, and the framework for identifying and redesigning them.
Written by Amy Brann, founder of Synaptic Potential, drawing on two decades of applied neuroscience across organisations such as EY, the Ministry of Defence, the NHS, and Twinings.
The structural roots of why organisations keep producing the same problems - and the framework for addressing them.
The Friction Architecture Whitepaper covers the full intellectual foundation of Performance Architecture: the neuroscience of how structural conditions suppress human performance, the twelve invisible structural conditions where friction concentrates, and the methodology for diagnosing and redesigning them.
- Why recurring performance problems are almost always structural - and why standard interventions leave the structural cause intact
- The six neural conditions that determine whether people's capability is available to the work or suppressed by the environment surrounding them
- A detailed account of all twelve structural condition — what they are, how they generate friction, and what the research says about redesigning them
- The Friction Tax: how to estimate the commercial cost of structural drag in terms a board can engage with
- Case illustrations of what Friction Architecture looks like in practice — how it presents, how it compounds, and what changes when it is redesigned
- The Performance Architecture methodology: the three-stage system for moving from diagnosis through redesign to sustained improvement
Written by Amy Brann. Published by Synaptic Potential.
Amy Brann is the founder of Synaptic Potential and the creator of the Friction Architecture framework. Two decades of applied neuroscience across organisations including EY, the Ministry of Defence, the NHS, and Twinings. Over 500,000 people across 210 countries. Contributor to the Harvard Business Review. Author of three books on applied neuroscience.
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