Book a conversation

Whether you're ready to book the Friction Architecture Diagnostic, want to understand how the Performance Architecture Labs work, or have a question about enterprise options - this is where to start.

What are you looking to do?

Book the Friction Architecture Diagnostic

You're ready to proceed. SME: £8,000. We'll confirm availability and send an invoice once you're ready.

Discuss the Performance Architecture Labs or enterprise pricing

You'd like to understand which product is right for your organisation, or you're looking at enterprise options across all three stages.

Something else

A question about the framework, a speaking or partnership enquiry, or anything else. We'll make sure it reaches the right person.

Send us a message

Amy Brann is the founder of Synaptic Potential and the creator of the Friction Architecture framework. Two decades of applied neuroscience across organisations including EY, the Ministry of Defence, the NHS, and Twinings. Over 500,000 people across 210 countries. Contributor to the Harvard Business Review. Author of three books on applied neuroscience.

What happens after you send this.

We respond to all enquiries within two business days. If you're looking to book the Diagnostic, we'll confirm availability, answer any questions, and send an invoice once you're ready to proceed.